Russell Simmons’s Cool Alternative Whytez ®™

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Russell Simmons’s Cool Alternative Whytez ®™

Nathan Hammond

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Have you ever wanted to hear what a white nerdy guy has to say about hip hop? No??? Well to bad. So much of today’s underground hiphop is deeply affected by the internet. Allowing disparate subcultures to find a voice through hip hop. Whether it is Rich Chigga or Yung Lean, many in the mainstream media are quick to label these artists as fakers or posers. But within the culture this label is lacking. Hip Hop has always had a hunger for new voices and perspectives. As long as performers are honest, and their music slaps, hip hop has shown a tendency to accommodate and even celebrate non-traditional artists. The internet has only accelerated this phenomenon to break neck speed.