633 Ashland Ave: There is Nothing More American Than Detroit & Bob Dylan

Zach Ewell

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Unlike past years where Americans have filled their days of post-Super Bowl discussion with the talk of football and controversial game calls, this year‰’s Super Bowl was all about the half time show and commercials. In particular, aside from the viral success of the multicultural American Coca Cola ad, Bob Dylan‰’s Chrysler car commercial came out on top as one of most notable and strange in its advertisement bracket.

To have a classic American icon do a car commercial would sound like a great idea for any advertising firm, just like last years Clint Eastwood Chrysler ad. However, to have an American icon such as Bob Dylan who‰’s fame spans from protest music to the rejection of the American status quo (which Chrysler is apart of) to suddenly a car salesmen, felt wrong. Sorry Don Draper, but Chrysler‰’s car commercial was as awkward to witness as the failure of the Bronco‰’s defense during the big game. Although the commercial was a flop, many believe this Super Bowl ad was the first time ever Dylan truly sold out and betrayed his fans. This is untrue. Bob Dylan has been called a traitor and marked a sell out almost every decade since he became such an American icon. However he was most remembered and hated for his switch from acoustic folk music to plug in rock n‰’ roll. It was at the 1965 Newport Folk Festival that Dylan was booed off stage for his electric performance.

With the unpopularity and criticism of Dylan‰’s new music, he became one of the most controversial artists of the time. Dylan was also labeled a sell out and traitor when he became a born again Christian in the late 1970‰’s and recently when he was featured in a Victoria‰’s Secret commercial. In fact Dylan‰’s whole career has been based on going against the grain, the only difference between him and everyone else is that he‰’s not afraid to go against both his critics and his fans.