Pop Exodus: "Pray to God feat. HAIM" by Calvin Harris

Carson Bear

Do you want to be in a sisterly witch cult? Or possibly stroke wolves? How do you feel about hair that‰’s parted down the middle? HAIM raises these questions as I stare at my computer screen, cheap Starbucks in hand. I‰’m not entirely sure what‰’s going on in this most recent video by Danielle, Este, and Alana (I guess Calvin Harris is in there somewhere) but I really want to watch it over and over again. To absorb the occult.

This video is going to be dated in about two years. People will say, “Ah yes. Remember 2015 when feminism eclipsed normalcy and became the Illuminati Stevie Nicks Witch Cult?‰” Lorde is in the witch cult. Taylor Swift and – based on recent Instagram photos – BeyoncÌ©, JAY Z and JT belong as well. HAIM is calling out to the world; they needed to show up Lorde‰’s lipstick swiping AMAs performance. What better way to do so than conjuring bears and peeling away cheap backdrops?

I really appreciate that the vocals oscillate between Danielle singing and everyone singing even though the entirety of the song is in unison. It makes everything so much more like HAIM is casting a spell and Danielle is their chant leader.

The first minute and a half gets to be a bit much, even though the icy glares of HAIM are quite soul penetrating. I experience some relief when the first wolf shows up; also, the video features a lion, a grizzly bear, a falcon, a wolf, some ponies and a white hare (held by Alana, of course). Obviously these are HAIM‰’s animal familiars, although I feel a strong possibility that Danielle shape shifts into the bear.

The best parts of this video are:

  1. Riding horses because WOW that‰’s a sight I never knew I needed in my life: HAIM sitting majestically on fog-enshrouded horses
  2. Alana‰’s Stevie Nicks necklace: Nicks’s rumored to give crescent moon necklaces to her friends
  3. The part where they‰’re all standing back to back with the weird space background.

Anyway, this entire article is basically to say that yes, obviously the video is weird and goofy and campy, but also it is full of witchy aesthetics and I need to talk about them to the point of excess. HAIM the band (or HAIM the conglomeration of PR people) certainly knows how to capitalize on what young college students want out of their music videos, but it‰’s 2å¡F outside and I‰’m running on three hours of sleep. Sometimes, I want to bask in the hair of my favorite girl band blowing gently in an unearthly breeze, okay?