The announcement of a Drew Barrymore-directed Best Coast video was greeted by the “greater indie blogosphere” (or whatever) with sigh-inducing speculation and, in some cases, outright disgust. Bands such as Best Coast, who have oftentimes started out as blog-darlings and upon receiving greater popularity been rejected by trendier types, can come under more criticism than may be necessary simply because their image has become more co-opted by more mainstream audiences. That being said, they certainly aren‰’t helping themselves here with “Our Deal.”

In a strange take on West Side Story (not really Romeo and Juliet; there‰’s a lot of references to “rumbling”), Chloe Moretz appropriately of 500 Days of Summer plays the Juliet (Veronica) from the Night Creepers gang; Tyler Posey plays Romeo (Lucky) from the Day Trotters. The two gangs duke it out in typical Montague/Capulet fashion, this time with strange up-dos and tacky denim jackets in an L.A. aqueduct. Predictably, the blossoming romance between Victoria and Lucky goes terribly wrong when he refuses to run away with her. And during the ensuing gang war, he attempts to hug her and she punches him over the side of the aqueduct, killing him. The end.

There are several glaringly obvious flaws with the video. Admittedly, it‰’s clear who the target demographic for the “Our Deal” short is, and I am not it. However, the cuteso dialogue that all takes place via middle-school-esque notes on scrawled on hands, when combined with the pseudo-dramatic acting and a playfully stereotypical cinematic style comes off much less as genre-bending and far more as genre-confused. And while only a minor annoyance, the casting of sensitive-teen-friendly actress Moretz and sensitive-teen-friendly rapper/actor Childish Gambino/Donald Glover comes off as gimmicky and manipulative. “Our Deal” is a strange hybrid of West Side Story, Grease, and the Step-Up movie franchise, featuring stylized dance-fighting, greaser-haircuts, and poor overdramatic acting that begs the question: how much of this is meant to be taken seriously?

“When I‰’m With You” was a reasonably perfect Best Coast video. The colors were grainy and over-saturated, the cuts were lazy and slow, there were the appropriate doses of California homages and sunshine, and it appropriately utilized Bethany Cosentino‰’s charm. And while I hate to be a music fan who disassociates a band not only because of a decline in the music (Best Coast‰’s debut was admittedly good but bland), but because of public image, I can‰’t help but wonder if Best Coast has begun to dig her own grave and embrace a demographic with the attention span and memory the size of a pin.

By Maxwell Tani