Courtesy of Snoop Dogg’s Instagram.

In this age of technology, crowdfunding has become increasingly popular. The uses of it range from promoting the creation of potato salad to indie films, like Zach Braff‰’s Wish I Was Here. Over the weekend, rap/reggae icon and a crush of mine, Snoop Dogg created a Tilt campaign to raise funds for the Inner City Urban Development youth football league in Des Moines, Iowa. A decade ago, my favorite dog founded the Snoop Youth Football League in LA. (Bet ya didn‰’t know he is a certified football coach)

Although many may find it difficult to take Snoop Dogg, a perpetual stoner best known for his cult classic “Drop It Like It‰’s Hot,” seriously, the rapper actually has a great deal of influence. Through tools of social change, well, mainly Instagram, musicians like Snoop Dogg share their beliefs widely with the world.

While the majority of Snoop Dogg‰’s Instagram posts are freshly rolled blunts and selfies with heart-shaped sunglasses, cameos of his family enjoying football and volunteer work he does with the Inner City Urban Development youth football league. Snoop‰’s son, Cordell Broadus, plays for his high school team and is looking to be recruited in 2015.

As someone who doesn‰’t understand football, it speaks volumes that even I can see the correlation between football and community, and how to so many it is far more than just a sport. In an interview with the Hollywood Reporter, Snoop said, “I’ve seen with my own eyes how these programs can change lives. They go beyond the field, it teaches kids skills for life.”

It‰’s inspiring to see a famous rapper use the internet and social media to really make a difference. While in DC, football may be a sore subject due to controversy surrounding the Redskins’ name, it is pleasant to note the game’s positive effects and how music and sports can intertwine to make the world a better place.